BEER DRINKING
Moderate to heavy beer consumption is typically associated with areas with many students, some professionals, and some families and elderly in deprived areas. Remarkably Just Moving In has 3.5 times the national average of moderate or heavy beer consumption.
This Type is scattered across the northern half of Southwark in new privately built in-fill housing. City Adventurers is another large and affluent group in Southwark. The largest of the most deprived Types is Dignified Dependency with some 2,000 households in Southwark. Settled Minorities is another large group with nearly 9,000 households.
The following table shows the heavy to moderate beer drinking estimate by Mosaic UK types in Southwark. The values are calculated using the index described in the profiling section. For each postcode type is also reported the rank of the Index of Multiple Deprivation (1= most deprived; 0=least deprived). Shading indicates association with the 20% most deprived areas in UK. [TOP]
| Mosaic UK Type | Household freq | Household % | Heavy/moderate beer drinking | Description | IMD |
| Just Moving In |
4998 | 4.38 | 354 | The occupants of very recently built housing | 0.567 |
Town Gown Transition |
682 | 0.6 | 295 | Students and academics mix with young professionals in terraces relatively close to universities | 0.683 |
Upper Floor Families |
210 | 0.18 | 232 | Low income young families with children in small, hard to let blocks of public sector purpose built flats | 0.900 |
Families on Benefits |
19 | 0.02 | 214 | Disadvantaged families with children on very low incomes, typically living in low rise council estates | 0.917 |
City Adventurers |
9837 | 8.62 | 204 | High-salaried, twenty-something singles in smart flats in inner urban areas. | 0.650 |
Ex-industrial Legacy |
53 | 0.05 | 171 | Settled but poor older people in low-rise social housing, often found in declining industrial areas | 0.867 |
University Challenge |
492 | 0.43 | 157 | Undergraduate students living in halls of residence or close to universities | 0.633 |
Low Horizons |
92 | 0.08 | 157 | Tenants reliant on city councils for housing and transport, where few neighbours have bought their homes | 0.967 |
Global Connections |
1016 | 0.89 | 149 | Very affluent, cosmopolitan sophisticates found in extremely expensive housing. | 0.517 |
Settled Minorities |
8927 | 7.82 | 139 | Young families and singles of varied ethnic decent, in high density, pleasant urban terraces. | 0.733 |
Caring Professionals |
409 | 0.36 | 138 | Well qualified singles and couples in caring professions renting lower quality inner terraces | 0.550 |
Dignified Dependency |
2143 | 1.88 | 135 | Settled older couples and pensioners with low income renting small flats and maisonettes | 0.950 |
Sharing a Staircase |
101 | 0.09 | 134 | Young children in mid-rise, walk-up council flats with poor social and housing conditions. | 1.000 |
Counter Cultural Mix |
18222 | 15.97 | 132 | Young, mobile population in a mix of jobs either in the service economy or in professional employment, in run-down urban areas. | 0.800 |