BAD DIET


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Lifestyle Types at highest risk of bad diet (TGI) are typically associated with deprived areas with many families and young people. Metro Multiculture (43% of Southwark households) represents the single biggest neighbourhood risk group.

The following table shows the bad diet estimate by Mosaic UK types in Southwark. The values are calculated using the index described in the profiling section. For each postcode type is also reported the rank of the Index of Multiple Deprivation (1= most deprived; 0=least deprived). Shading indicates association with the 20% most deprived areas in UK. [TOP]

Mosaic UK Type Household freq Household % Bad diet Description IMD
Sharing a Staircase
101 0.09 209 Young children in mid-rise, walk-up council flats with poor social and housing conditions. 1.000
Families on Benefits
19 0.02 173 Disadvantaged families with children on very low incomes, typically living in low rise council estates 0.917
Low Horizons
92 0.08 169 Tenants reliant on city councils for housing and transport, where few neighbours have bought their homes 0.967
Upper Floor Families
210 0.18 165 Low income young families with children in small, hard to let blocks of public sector purpose built flats 0.900
South Asian Industry
26 0.02 156 Larger families, many of South Asian origin, in high-density terraces 0.933
Tower Block Living
267 0.23 139 Young people in public sector high rise tower blocks with high levels of deprivation 0.983
Ex-industrial Legacy
53 0.05 134 Settled but poor older people in low-rise social housing, often found in declining industrial areas 0.867
Metro Multiculture
48891 42.85 132 Tenants of public housing in inner city areas, with a high proportion belonging to minority communities 0.883
Source: Experian 2005

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