Members of this Group have every confidence in their abilities to undertake on-line transactions and to make full use of electronic technologies. These are the types of people who are able to make use of personalisation and configuration options. They enjoy exploring the features in electronic menus and will navigate them in an efficient manner. They prefer on line to inter-personal sources of information and make use of the Internet as an information source for obtaining best value for money. These people are heavy email users. Many of them are involved in the development of information technology applications at work, and see leisure time spent on electronic technologies as enhancing their human capital. Many recent graduates belong to this Group. This group is particularly concentrated in large cities and in the South East of England.

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This Type finds it easy to acquire and master new technologies. The use of electronic technologies fits comfortably with the lifestyle which these people enjoy, which has a modern edge to it. These people rely on the Internet for information, though to a slightly lesser extent than those in type H23, and are active purchasers of goods and services over the Internet. Many of these people live in rented flats or are first time buyers on modern estates, have mortgages and children and feel the need to be familiar with information technology in order to advance their careers.

This Type views the Internet and associated technologies as a indispensable basis of living. They use the Internet and new technologies in their professional lives, are constantly transferring numeric data as well as text messages, and are confident electronic orderers of specialist merchandise such as books and music. They are mostly young people, in and out of the office, who know how to access emails from locations other than their work and home. Young and well educated, a high proportion are students and single graduates, many of whom work in the new professions.