This Group includes many people who use electronic technologies in order to run their business. These may be people working in a technology related business or in a small business which needs to keep in electronic contact with its suppliers or its customers. Many of this Group are self employed and make relatively little use of the technology as a leisure activity.

The Group is well represented in upper income neighbourhoods attracting older professionals as well as in the countryside.

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This Type is very likely to have a computer connection at home, but is likely to make only light use of it. Few members of this group have access to email and the Internet at work but not at home. Many of this type own small businesses, and work and live outside London. Many are also farmers or proprietors of small establishments, who use technology to manage the administration of their businesses. The majority are male.