The ‘E – marginalised’ are not necessarily averse to the use of electronic technologies but often lack the disposable income to equip themselves with them, or the training and education needed to understand how to make effective use of them. In this Group we find very low level of PC ownership and very little use of the Internet to obtain information or to undertake transactions. However there are members of this Group who regularly use personal computers to keep in touch via email and more are considering getting on line. This Group does use simpler and less expensive technologies such as mobile phones.

Many members of this Group are relatively unskilled young workers, many of whom are in manual occupations. Many also live in low rise council estates, in areas of high unemployment, low incomes and where people are reliant upon public services.

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This Type has a low level of engagement with electronic technologies. However those that are not engaged have very little interest in acquiring access to personal computers or to the Internet, although they are interested in getting access to a mobile phone. This Type contains a large number of people in later middle age.

This Type contains many young people. They have a high level of access to the Internet both at home at work. They enjoy using computers to play games and to watch videos but do not use them to acquire information or to undertake transactions. Many of this Type are young. They earn ready money and spend a significant amount of it on their mobile phones.

This Type lives and works among a peer group for whom technology is an important lifestyle statement. Members invest considerable time considering the purchase of new technologies. They were amongst the earliest adopters of devices that link mobile telephony with the Internet. They read a lot about technology in magazines and spend a lot of time on the Internet. They send a lot of emails but do not make a lot of on-line purchases.